Be Clear
It is easy to hide behind wordy flourish.
It is hard to make a clear and concise point.
Say only what you need to say, your customers will appreciate it.
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About The Author
Ross "Darth" Rader
Ross has been in the customer service business for more than 20 years. He currently runs the customer experience operations for Tucows, which operates Ting, Hover and OpenSRS - three leading Internet service businesses and each leaders in their respective markets. Ross regularly speaks at industry events and when he's not figuring out how to improve his net promoter scores can be found being a husband, father and cyclist.