Providing great customer service is challenging. Communicating effectively is even more challenging. Using words that stand in the way of our intentions makes it harder to help our

There are lots of really cool things that you can do for your customers. My team likes to send postcards and do random acts of kindness (we once

Are you following someone else’s best practices? That makes you average at best. The problem with following best practices is that following puts you squarely in the crowd